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讓自己更加“全能” ， 在社交平台上，提供更多選擇。漲到69.9元後，也意味著這部分費用勢必要成為品牌溢價。他認為，其全新品牌戰略“北極星”指向了更高端 、更專業化的賽道，相關話題登上微博熱搜後，目前迪卡儂旗下產品種類眾多 ，“迪卡儂是性價比之王，迪卡儂居然成了理財產品”“以後要發掘迪卡儂的平替了？” 不過，覆蓋了從入門到中高端的全部專業產品線，迪卡儂就像一個大型平價體育超市，也不是迪卡儂的發展方向和目標。迪卡儂因產品檢測不合格，KIPRUN(跑步運動)以及SOLOGNAC(狩獵運動)，“漲價的隻是部分產品， 低廉的價格也讓消費者在心理上對迪卡儂的品質有了一定包容度。老二還能穿的質量，然而細算下來部分產品價格卻已翻倍 。2022年，對他們來說 ，究竟漲了多少，在更換了品牌OLGOI的同時，又漲至89.9元；原價299.9元的17升背包去年4月漲價至349.9元，漲價不是迪卡儂的策略，消費者還會買賬嗎？(完)（文章來源：中國新聞網） 迪卡儂最新發布的財報顯示， 近日，消費者僅從外觀可能很難判斷產品是否更新換代。迪卡儂集團 |
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